David Marshall


UX Researcher. I ask questions for a living — and occasionally find answers.

Blog

Design in the Wild

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Dollar Shave Club--The Next Evolution of the Razor-and-Blades Business Model

I love Dollar Shave Club. I've been a member since the beginning and have been beyond satisfied with the quality of the razors, especially for the pri…

What if?

Re-Re-Designing the Thermostat

Thermostats ask us what temperature we would like. Maybe that's the wrong question and they should simply ask us if we are warm, cold, or comfortable.

Have you ever noticed?

Timing is Everything

I love my Kindle. When I got it years back it was a revelation. It is a nearly invisible piece of technology, in part because the battery lasts for weeks. But the timing of the low battery warning leaves something to be desired.

The "80/20" Rule, Revisited

I've always loved graphs, as they are so effective at taking complex ideas and conveying them simply. As I was thinking recently about the relationship between the effort I put into something and the output I get as a result, a few different graphs came to mind. the "80/20" rule has been talked about a lot--the idea that there are diminishing returns to your extra efforts. But are all activities like this? I don't think so.

300 words. No filler.

Get to the Point

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(un)Intelligent Design

When we talk about “designing” products, it’s tempting to imagine ourselves as master planners. Intricate complexity must be carefully crafted by a br…

Post 1: chat GttP

me, chatGPT, and a 300 word limit

Start Cooking

Imagine you're starving. You need food now. But your team of chefs is designing a seven-course tasting menu. They’re sourcing truffles. Debating sauce…

Tools

Web Apps

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